“Art is at the core of every immersive gaming experience”.
In this episode of Kokku Experts, JF Carrier, former Head of Art at Kokku and now Senior Client Partner at OV Entertainment Group, explores the fundamental role of game art in shaping believable worlds, the creative challenges of working within constraints, and the importance of collaboration in game development.
With 25 years in the industry, JF shares how art goes beyond visuals - it builds the identity of a game, enhances storytelling, and makes every element in a virtual world feel real. He also discusses the evolution of co-development and how Kokku is leading Brazil’s gaming revolution, shifting from outsourcing to a strategic co-development partner on major projects.
"Ultimately, it’s about shifting from a provider mindset to a partnership mindset."
Watch the full video: